1.     Timeless design

The designs, prints and colours of our products are intentionally timeless. This ensures that our products remain relevant and stylish for years to come, and never look dated.

2.     Durable materials

In terms of durability, we select high-quality materials that can withstand the wear and tear of everyday life, ensuring our products stand the test of time.

3.     Adjustable carriers

Our carriers are designed to adapt and grow with your baby, effortlessly adjustable for you, your partner, friends and extended family. This adaptability allows multiple users to utilise the same carrier simply by adjusting it to fit properly.

In essence, our mission is to provide you with not just products, but companions on your parenthood journey – crafted with care, meant to last and adaptable to the beautiful chaos of family life.

Our products are designed to stand the test of time and come with an extensive quality guarantee. Read more.

Did you know that there are simple steps you can take to prolong the lifespan of your favourite products? Read our top tips!

Thinking about buying or selling secondhand? Here’s what you need to check. Read the full list here.

Our goal is big: by 2030, we’re aiming to cut our carbon footprint by 50% from our 2022 baseline. This target is in line with the United Nations Paris Agreement’s requirement to limit global warming to 1.5°C. We’re happy to see that we’ve already made significant progress, reducing our footprint by 30% compared to our 2022 numbers.

Looking ahead, our biggest challenge lies in tackling materials, which account for 70% of our total climate impact. Many of the technologies required to address these challenges are still under development and not yet available on a commercial scale. We’re actively engaging with research institutes, industry associations and innovative companies to stay ahead of the curve. We look forward to seeing promising pilot projects move from the lab to the marketplace in the coming years, opening up new ways to further reduce our impact.

When looking at our climate footprint, material accounts for around 70% of our total climate impact. That’s a big chunk, right? Therefore, we’re gearing up to implement a new material strategy that aims to reduce our environmental impact.

We’re already working hard to find new, innovative and more sustainable materials and manufacturing techniques. However, finding materials that tick the sustainability box while still aligning with our high safety and quality standards is tricky. This is a long-term effort that requires a lot of research, testing and tweaking.

Take, for instance, our attempt a couple of years ago to turn corn into plastic. Sadly, after months of hard work, we were forced to accept that our corn-based plastic didn’t quite make the grade quality-wise, meaning we were unable to use it in any of our products. While our attempt to transform corn into plastic hit a roadblock, it underscores our commitment to pushing boundaries. We may encounter setbacks, but we’ll keep on working to find new, more sustainable materials.

Nearly half of our production takes place in Sweden – this is where most of our plastic, steel and wood components are produced. Meanwhile, our fabrics and sewing are handled by our trusted partners in various countries around the globe.

Even though we don’t own any factories, this doesn’t mean we shy away from responsibility. On the contrary, we take full accountability for the climate impact of our production. That’s why we carefully choose suppliers located close to our distribution centres to minimise transportation emissions, and we work hand in hand with them to reduce our environmental footprint.

We have long-standing relationships with our suppliers, many of whom we’ve worked with for decades. Together, we’re constantly exploring new ways to improve – whether it’s cutting energy and water consumption, optimising material use or reducing waste. In collaboration with our suppliers, we’re brainstorming and implementing innovative production methods aimed at decreasing energy and water consumption, curbing material use and reducing waste.

We’ve also collected detailed climate impact data from over 90% of our supplier base, and track it year after year. This comprehensive data covers everything from their energy consumption (including whether this energy is renewable) to the amounts of materials, components and water used, and even how much waste is generated during production.

Here are some of the improvements that have been made at our suppliers’ factories: 

• Shifting to fossil-free and/or renewable energy.

• Introducing new cooling systems to cut down on energy and water consumption.

• Swapping older, energy-intensive machines for newer, more efficient equipment.

• Switching existing lighting to energy-efficient LED lamps.

• Installing solar panels.

• Reducing transports.

• Finding new ways to reduce waste.

The well-being of everyone involved in bringing our products to life is essential to us. We strive to provide a safe, diverse, fair and inclusive workplace, whether it’s in our own operations or our suppliers’. You can read all about our work here.

We take pride in our comprehensive supplier audit programme, which helps us ensure that working conditions and practices meet our high standards. By 2025, our goal is to include 80% of our purchasing value from both Tier 1 and Tier 2 suppliers in these audits. We always focus on social aspects, and we’re now ramping up our environmental reviews as well, building on the regular climate impact data we collect.

When looking at our overall climate impact, our operations, such as facilities, business travel and IT, only account for 3–4% of this impact. Nevertheless, we firmly believe that every action counts. Here are some of the steps we’re taking in our operations to contribute to a better future.

A Sunshine Story

We’ve installed solar panels outside our logistics centre in Lanna, Sweden. The system is now up and running, providing clean energy every sunny hour. Thanks to this, we’ve significantly reduced the amount of electricity we need to purchase for our operations.

Driving Change

One of our key priorities when we were selecting a new location for our head office was to ensure easy accessibility via public transport. To encourage cycling to and from work, we offer convenient parking solutions for bicycles. When car travel is necessary, we’re committed to minimising our climate impact. As part of this commitment, we’re gradually transitioning from conventional company cars to electric vehicles.

Our Office Practices

Our offices are designed with sustainability in mind. Energy-efficient LED lamps equipped with motion detection ensure that lights are only on in occupied areas. We’ve simplified waste sorting with labelled bins, and our office printers are programmed to operate on demand, effectively reducing paper and ink waste.

Although the efforts at our offices may not single-handedly save the world, they serve as a reminder to us all to make more responsible choices.