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Always by Your Side
As a parent, your love is a force of nature that can move mountains and divide oceans. You wipe away tears, put band-aids on scraped knees, and plant kisses on chubby cheeks. You handle sleepless nights and the feeling that you’re not doing things right—all while marveling over how someone so tiny can fill so many diapers or have such a big appetite. But you know that through the highs and lows, and no matter what, you’ll always be by your little one’s side.
And we’ll be right by yours.
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Comforting and Holding Close
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Babies crave closeness and find comfort in your presence, voice and scent. Therefore, you do a whole lot of carrying—giving those biceps a serious workout. Our baby carriers offer your arms a well-deserved break while still keeping your little one snug as a bug right by your side.
Playing and Goofing Around
Playing with your little one is precious bonding time, but let's face it—sometimes you need your hands free or a moment to enjoy that lukewarm coffee you've been eyeing for the past ten minutes. That's where our baby bouncers come in. We can guarantee that your little one will be happily entertained while rocking in their bouncer, for a little while at least.
In the Messy Moments
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Sticky fingers, overflowing cups, and an endless trail of crumbs. Teaching your child to eat independently is a messy business that involves as much laughter as food ending up on the floor. In these messy moments, our dinnerware set is there to make less food escape your little one’s strong-willed hands.
Learning New Things
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Whether learning how to hide things in peculiar places, reaching things that used to be out of reach, or learning how to go potty, your little one is constantly gaining new insights about new things. As a parent, you also learn simply by being by your child’s side. Our potties are there for your little one as they work on their potty training skills (as well as their patience).
Through Sweet Slumber and Sleepless Nights
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Sometimes your little one sleeps like a little angel, other times not. Nighttime is not always easy, but seeing that little hand wrapped around your finger while they sleep peacefully somehow makes it all worth it. Our travel crib is there to assist you and be by your side during both sweet slumber and sleepless nights—whether you’re home or away.
By Your Side since 1961
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Our dedication to supporting parents on their parenthood journey goes way back—all the way back to 1961, to be exact. We understand that raising a child is a beautiful mix of love, joy, challenges, and everything in between. While the precious moments undoubtedly outweigh the trials, we know that you sometimes can use a guiding hand along the way.
That’s why we are here—to stand by your side, offering our help and unwavering support so you can focus on the most important role of all: being there for your child.
Shop Full Campaign
- BESTSELLER
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Baby Carrier Harmony
$239.99
3D Mesh, Cream
+6
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Bouncer Bliss
$259.99
3D Jersey, Light gray
+21
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Dinnerware Set, 8 pcs
$64.99
Powder green
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Step Stool
$24.99
Deep blue/White
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Potty Chair
$29.99
Deep blue/White
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Travel Crib Light
$229.99
Bundle with Fitted Sheet, Silver
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Baby Plate Set, 2-pack
$23.99
Powder green
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Powder green
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Powder green
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