Last update: 25 September 2023
BabyBjörn's Privacy Notice
Information about the handling of personal data
This Privacy Notice is applicable to customers of BabyBjörn, including current, former, potential customers, users and recipients of a product offered by us and visitors to our official websites and official social media accounts.
BabyBjörn cares about your privacy and your personal integrity and we actively work to protect it.
In this document we describe how we handle your personal data and the purposes for which we use your personal data as well as what lawful basis we use and what measures we take to protect personal data. We also provide information on how you exercise the rights you have linked to our processing of personal data.
What is personal data?
Personal data is any kind of information that can be directly or indirectly attributed to you. Examples include name, address, email address, telephone number, and payment information, among others. This may also extend to any information provided to our customer service.
Responsibility for your personal data
BabyBjörn AB ("BabyBjörn", "we", "us", "our") is the data Controller for all data that is collected and processed by BabyBjörn. If you provide personal data to a third party, such as a retailer or an online marketplace, that retailer or online marketplace is instead responsible for your personal data.
This privacy notice provides information on how we handle personal data when you communicate with us or visit our websites. When we talk about our “websites” we mean www.babybjorn.com and the other sites we own and operate.
Address:
BabyBjörn Inc.
54 W 21st. Street, Suite 901
New York, NY
10010
Company registration no: 82-2342071
What personal data is collected by BabyBjörn?
Depending on your interaction with us, we process your personal data for various purposes. For instance, we may collect your personal data when you visit one of our websites, purchase products, contact customer service, sign up for our newsletter, leave a product review, or participate in online sweepstakes, giveaways, and contests. For more detailed information on how we may process your personal data, please see the information provided below.
Online shopping on BabyBjörn’s own websites
Purpose of processing
Type of personal data
To be able to process your purchase order and handle payment transactions.
To be able to manage your deliveries, returns, refunds, claims and warranty matters in a secure and effective manner and to be able to notify you of the details and the status of such matters.
To be able to request your participation in customer and product surveys based on your recent purchase.
· Contact information: Name, street address, email address.
· Purchased product(s).
· Payment information.
Responsible entity (controller):
BabyBjörn Inc.
Lawful basis: When making products available to you we will process your personal data necessary for fulfilment of a contract with you and to fulfil any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or by third parties. When you need to make a return or claim a consumer right, we will process your personal data to fulfil obligations derived from concluding a contract with us, whether the contract refers to a purchase transaction, or the use of other services provided by us or by third parties. For any other purpose referred to herein, the process of your personal data is based on our legitimate interest as a business.
Retention time: We will keep and process your personal data no longer than necessary for us to perform our contractual and consumer obligations.
Newsletters and surveys
Purpose of processing
Type of personal data
To be able to provide you with our newsletters and request your participation surveys.
· Contact information: Email address.
Responsible entity (controller):
BabyBjörn Inc.
Lawful basis:
Newsletters: We process your personal data to make our newsletter available to you based on your consent. You can always opt out of these emails by following the links provided or by reaching out to Us.
Surveys: We send you emails requesting your participation in customer surveys based on your consent. You can always opt out of these emails by following the links provided or by reaching out to Us.
Retention time: We will process your data no longer than necessary.
Direct marketing emails and surveys
Purpose of processing
Type of personal data
To provide you with relevant product offerings and news updates and request your participation surveys.
· Contact information: Name, street address, email address,
· Purchased products.
Responsible entity (controller):
BabyBjörn AB
Lawful basis: When sending you emails with product news, updates and recommendations as well as request to participate in surveys, we process your personal data based on our legitimate interest.
Retention time: We will process your data no longer than necessary.
Online sweepstakes, giveaways and contests
Purpose of processing
Type of personal data
To be able to administrate and follow up on competitions such as confirming participation, contact winners, deliver, and follow up on prize deliveries, reach out to you with relevant information about the competition.
· Contact information such as name, address, e-mail address and telephone number, social media username - all that you provide to us when participating in the contest.
· Other information submitted in the contest.
· Photo/video submitted by you to take part in the competition.
Responsible entity (controller):
BabyBjörn AB
Lawful basis: The processing of your personal data in order to make a competition or an event available to you is based on our legitimate interest as a business.
Retention time: We will keep your personal data for as long as necessary for us to fulfil the purposes mentioned above and to fulfil any legal obligations connected.
Customer Service
Purpose of processing
Type of personal data
To be able to manage your questions, handle complaints, warranty matters and registrations, order tracking, refunds, returns and to provide technical support as well as to improve customer experience.
To be able to contact you, if needed, through email, telephone, social media, or any other means in response to your enquiries.
· Contact information such as name, e-mail address, telephone number, street address.
· User generated content, i.e. information that you provide during a customer service matter such as for example photos or videos.
· To resolve your case, we may also need to access and use transaction data such as order, payment, and delivery information.
Responsible entity (controller):
BabyBjörn AB
Lawful basis: The processing of your personal data to provide you with the best possible Customer Service is based on both our legitimate interest as a business and the fulfillment of our contractual obligations to you.
Retention time: We will keep your data for as long as we need to be able to support you regarding your case and, to be able to handle potential legal claims from you as a customer. We may continue to keep and use your data if we have outstanding obligations to you or by any other reasons are prevented from erasure.
Content shared by you
Purpose of processing
Type of personal data
To be able to provide you with customer engaged marketing.
To be able to share your photos and/or videos on our official websites, on our social media pages and in other promotional channels.
· Photo
· Video
· Username
Responsible entity (controller):
BabyBjörn AB
Lawful basis: The processing of your personal data is based on the contract of the service that you have agreed to.
Retention time: We will keep your personal data for as long as necessary for us to fulfil the purposes mentioned above and to fulfil any legal obligations connected.
Please note, by hash-tagging your picture or video clip, you voluntarily share the content and other personal data with Instagram or other social media platforms. This relationship is outside of BabyBjörn’s control and a matter between you and the social media service provider.
Purpose of processing
Type of personal data
Follow applicable law such as for accounting purposes.
· Name,
· delivery address,
· billing address,
· email address,
· phone number,
· payment method,
· order information and order number
Responsible entity (controller):
BabyBjörn AB
Lawful basis: Legal obligation (such as for example: Bokföringslagen)
Retention time: We will keep your personal data for as long as necessary for us to fulfil the purposes mentioned above and to fulfil any legal obligations connected. The retention time may vary depending on the legal obligations applicable.
Minors
We do not collect any personal data directly from minors on our websites. If we discover that any such information is in our possession, we will delete it.
Where and with whom do we share your personal data?
Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. We may share your personal data within the BabyBjörn Group, with sub-contractors, partners and other third parties whenever needed to fulfil the intended processing purpose.
The personal data that we collect from you is processed in your country or within a country of the European Union or the European Economic Area (“EU/EEA”) but may also, whenever necessary, be transferred to and processed in a country outside of the EU/EEA. Any such transfer of your personal data will take place only if permitted and carried out in compliance with applicable laws and without undermining your statutory rights. In the table below you will find the categories of recipients where we transmit or otherwise make available personal data for processing.
AREA
PURPOSE
CATEGORY OF RECIPIENTS
Purchase BabyBjörn e-com
Order fulfilment
IT systems (Companies that handle necessary IT operations, including technical processing and storage)
Purchase BabyBjörn e-com
Shipping
Logistical and transportation services (Postal services, carriers and shipment service suppliers)
Purchase BabyBjörn e-com
Payment processing
Payment service providers
Customer Service
Customer care and customer communication
Customer support services (External and internal customer support services)
Compliance with laws
Compliance and reporting
IT systems, public authorities (tax agencies or other authorities)
Marketing
Direct marketing
Marketing services
Marketing
Contests, sweepstakes, giveaways
Social media & Online services
Security of your personal data
At BabyBjörn, we ensure that your personal data is handled according to specific security measures to protect the personal data from unlawful or unauthorized access to the information. At BabyBjörn, only the information needed is handled, and only by those who need it, to provide the best service to our customers.
Your rights
You are the one in control of your Personal Data and we always strive to ensure that you can exercise your rights as efficiently and smoothly as possible.
Access - You always have the right to receive information about the processing of data that concerns you. We only provide information if we have been able to verify that it is you that are requesting the information.
Rectification - If you find that the personal data we process about you is incorrect, let us know and we will fix it!
Deletion - Do you want us to completely forget about you? You have the right to be forgotten and request deletion of your personal data when the Processing is no longer necessary for the purpose for which it was collected. If we are required to retain your information under applicable law or a contract that we have entered with you, we will ensure that it is processed only for the specific purpose set forth in such applicable law or contract. We will thereafter erase the information as soon as possible.
Objections - Do you disagree with our assessment that a legitimate interest for Processing your Personal Data overrides your interest in protecting your privacy? Don't worry - in such case, we will review our legitimate interest assessment. Of course, we add your objection to the balance and make a new assessment to see if we can still justify our Processing of your Personal Data. If you object to direct marketing, we will immediately delete your personal information without making an assessment.
Restriction - You can also ask us to restrict our Processing of your Personal Data.
● Whilst we are Processing a request from you for any of your other rights;
● If, instead of requesting erasure, you want us to limit the Processing of Personal Data for a specific purpose. For example, if you do not want us to send advertising to you in the future, we still need to save your name in order to know that we should not contact you; or
● In cases where we no longer need the information in relation to the purpose for which it was collected, provided that you do not have an interest in retaining it to make a legal claim.
Data portability - We may provide you with the data that you have submitted to us or that we have received from you in connection with a contract that we have entered with you. You will receive your information in a commonly used and machine-readable format that you can transfer to another personal data manager.
Withdraw consent - If you have given consent to one or several specific Processing(s) of your Personal Data, you have the right to withdraw your consent at any time and thus ask us to terminate the Processing immediately. Please note that you can only withdraw your consent for future Processing of Personal Data and not for Processing that has already taken place.
How do you exercise your rights?
You can contact us at any time if you have any questions regarding our privacy policy or the processing of your data: privacy@babybjorn.com
Right to complain with a supervisory authority:
If you have complaints about the way BabyBjörn Group processes and protects your personal data and privacy you have the right to make a complaint to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten - IMY) or any other competent a supervisory authority in the country of residence.
Changes to this notice
We reserve the rights to make changes to this Privacy Notice. In the event that the change affects our obligations or your rights, we will inform you about the changes in advance so that you are given the opportunity to take a position on the updated notice.
Contact us
Please contact us if you have questions about your rights or if you have any other questions about how we process your personal information:
privacy@babybjorn.com